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|Posted: Mon Dec 04, 2017 5:53 am Post subject: Alexei Emelin Jersey
|ces need to deliver high quality Womens Julian Edelman Jersey , fast streaming content and not require a PhD to be able to be set up.
Delivery of content should also be available easily across multiple complementary devices to take content out of the living room and even the home, as well as tailoring that content for the specific needs and behaviours of the individual consumer. Consumers are willing to pay for content provided that the content is high quality, easy to access and the payment selections are swift and there are a broad range of appropriate options.
43% of viewers are paying to access video content over the internet
Video-Over-Internet Consumer Survey 2012, Accenture
Fundamentally though, consumers want the content Rob Gronkowski Jersey , the programmes, the apps that they want, and they want them now. If a service can’t and doesn’t offer the level of programming or content that the user demands then they will vote with their feet and move on to another. In a world where anything can be viewed or purchased with the click of a button, it has never been more important to ensure that consumer is the one driving the strategies in the board rooms of the major TV players.
“…it's still all about content rights and whoever has the content rights is going to have the consumer… Big TV networks can spend hundreds of millions of pounds a year on acquiring content because [they have] millions of viewers…"
Anthony Rose, former head of BBC iPlayer Julian Edelman Jersey , co-founder of Zeebox
Ultimately consumers currently have very little brand loyalty for the emerging names in the market, with reports indicating that in the UK at least, terrestrial companies still hold the trust and conversely the Cable broadcasters in the USA. With OTT services in particular offering free trial periods and being very easy to sign up, consumers are happy to try a few services before they commit long term to a service, with also very requiring long term sign ups. Netflix’s mishandling of consumers in the USA and the subsequent loss of 800 New England Patriots Hats ,000 subscribers over their pricing strategy error shows that the market is still settlingand even a service with 20million worldwide subscribers is still learning the rules.There are a number of major players still to play their hand, with Apple ready to enter the market and make good on the legacy of Steve Jobs, how will their brand evangelists respond to the new medium? Google also are looking to leverage their strong brand positioning for success in the market, but how will the search giants effectively diversify their offerings? Could anindirect approach such as Microsoft’s Xbox ‘Trojan Horse’ be the eventual winner, and how will services such as Netflix compete with the purchasing power of Sky New England Patriots T-Shirts , who themselves are launching an entry level service to round up the market?
These are questions which are still to be answered but one thing is clear, the ultimate decider in this battle is as ever, the consumer. Their purchasing habits and their demand for services, content and functionality will be the ultimate title decider amongst the TV heavyweights, and this is one bout not to miss New England Patriots Hoodie , on any station.
"The winner of the connected home has to have a box in the home, the ability to transact commercially, manage a library and have extremely reliable and consistent product…The first one across the finish line will win."
Darren Feher, Conviva
To continue the debate
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